Ahmad Shaarawy

Sales Executive

Led the development of a high-performing, customer-centric sales and operations structure that consistently exceeded delivery and revenue targets. Oversaw end-to-end operations—from approved quotations to project execution and customer handover—ensuring quality, timeliness, and full compliance with customer requirements. Managed fabrication, visual merchandising, logistics, and production teams to optimize efficiency, reduce waste, and enhance cross-departmental collaboration. Drove process improvements and re-engineered operational systems to support strategic goals, reporting accuracy, and information flow. Ensured strict quality control and upheld customer service standards across all outputs. Played a key role in manpower planning, team training, and staff development to sustain high operational performance. Championed safety initiatives across production and site installations; actively participated in HSE protocols and incident reporting. Maintained industry awareness and shared market insights with sales and leadership to support business development and customer satisfaction.

• Led the development of a high-performing, customer-centric sales and operations structure that consistently exceeded delivery and revenue targets.
• Oversaw end-to-end operations—from approved quotations to project execution and customer handover—ensuring quality, timeliness, and full compliance with customer requirements.
• Managed fabrication, visual merchandising, logistics, and production teams to optimize efficiency, reduce waste, and enhance cross-departmental collaboration.
• Drove process improvements and re-engineered operational systems to support strategic goals, reporting accuracy, and information flow.
• Ensured strict quality control and upheld customer service standards across all outputs.

Lead client engagement to understand furniture and interior design needs, offering personalized consultation on home décor and space planning. Represent the brand with professionalism, ensuring exceptional customer service and a high-end showroom experience. Maintain a clean, organized, and visually appealing showroom environment that enhances product presentation. Meet and exceed monthly and annual sales targets, contributing directly to the company’s revenue growth across all kitchen and furniture brands. Stay updated on the full range of products and efficiently pass leads and opportunities to relevant internal departments. Conduct daily site visits and client meetings to generate new leads and maintain strong client relationships. Collect and organize site/customer data into structured Excel reports to support sales planning and follow-up activities. Handle complete customer journey: from enquiry to quotation, design coordination, and after-sales service. Ensure timely follow-ups after quotations and design submissions to close deals effectively. Accurately prepare requisition and enquiry forms, and maintain timely, high-quality responses to all client requests. Track and update daily activities, forecasted clients, and ongoing projects in pipeline reports. Coordinate with design, procurement, and installation teams to ensure product quality and client satisfaction on every project.

• Lead client engagement to understand furniture and interior design needs, offering personalized consultation on home décor and space planning.
• Represent the brand with professionalism, ensuring exceptional customer service and a high-end showroom experience.
• Maintain a clean, organized, and visually appealing showroom environment that enhances product presentation.
• Meet and exceed monthly and annual sales targets, contributing directly to the company’s revenue growth across all kitchen and furniture brands.
• Stay updated on the full range of products and efficiently pass leads and opportunities to relevant internal departments.

Develop and implement effective sales strategies to achieve revenue and growth objectives. Analyze market trends, customer needs, and competitor activities to identify opportunities. Launch new products Set monthly, quarterly, and annual sales targets for the team. Identify and establish new business opportunities with HORECA and other key partners. Build and maintain strong relationships with key customers. Collaborate with marketing teams to execute promotional activities and campaigns. Monitor sales performance and prepare detailed reports for senior management. Optimize the sales process to improve efficiency and effectiveness. Ensure proper stock management and timely product delivery. Customer Relationship Management: Address customer concerns and complaints promptly to maintain satisfaction. Gather feedback to improve products and services. Strengthen brand loyalty through exceptional service and support. Compliance and Reporting: Ensure adherence to company policies and UAE regulations. Prepare sales forecasts and budgets

• Develop and implement effective sales strategies to achieve revenue and growth objectives.
• Analyze market trends, customer needs, and competitor activities to identify opportunities.
• Launch new products
• Set monthly, quarterly, and annual sales targets for the team.
• Identify and establish new business opportunities with HORECA and other key partners.

Planned and submitted daily sales reports; utilized CRM systems to manage leads, activities, and customer follow-ups. Responded promptly to client inquiries, providing product details and technical guidance for smart home solutions. Conducted client meetings, in site or office consultations, and live system demonstrations to showcase automation products. Identified and pursued new business opportunities within residential and commercial sectors. Prepared detailed quotations, proposals, and contracts, ensuring timely submission and negotiation with clients. Built and maintained strong client relationships, including contractors, designers, and strategic partners. Provided after-sales support to ensure full customer satisfaction and long-term engagement. Traveled across the UAE for site visits, presentations, and participation in industry events and exhibitions.

• Planned and submitted daily sales reports; utilized CRM systems to manage leads, activities, and customer follow-ups.
• Responded promptly to client inquiries, providing product details and technical guidance for smart home solutions.
• Conducted client meetings, in site or office consultations, and live system demonstrations to showcase automation products.
• Identified and pursued new business opportunities within residential and commercial sectors.
• Prepared detailed quotations, proposals, and contracts, ensuring timely submission and negotiation with clients.

Managed daily store operations, including cleanliness, equipment functionality, and cash flow tracking. Monitored sales data and adjusted strategies to meet performance goals. Supervised staff to maintain brand-aligned service quality. Executed in-store promotions and managed social media accounts (Instagram, TikTok) for brand visibility. Achieved sales targets by delivering personalized 3D printing demos and consultations. Handled customer service, complaints, and after-sales support to maximize satisfaction. Trained and evaluated employees, created shift schedules, and improved operational efficiency.

• Managed daily store operations, including cleanliness, equipment functionality, and cash flow tracking.
• Monitored sales data and adjusted strategies to meet performance goals.
• Supervised staff to maintain brand-aligned service quality.
• Executed in-store promotions and managed social media accounts (Instagram, TikTok) for brand visibility.
• Achieved sales targets by delivering personalized 3D printing demos and consultations.

Managed end-to-end project coordination for residential and commercial interior fit-out and furniture projects. Conducted initial client consultations to gather design requirements, budget expectations, and space planning preferences. Translated client requirements into project briefs and coordinated with the design team to develop layout proposals and material boards. Supervised communication between design, production, and site execution teams to maintain clarity and workflow efficiency. Followed up with suppliers and logistics teams to ensure timely delivery of materials and products as per project timelines. Created BOQs and coordinated approvals, revisions, and finalization with both internal and external stakeholders. Prepared detailed Excel tracking sheets for orders, site progress, delivery schedules, and installation phases. Assisted clients in final material selection, finishes, curtain fabrics, and upholstery in alignment with design themes. Provided sales support through showroom presentations, product demonstrations, and proposal submissions. Handled all after-sales support including delivery confirmation, client follow-up, and complaint resolution. Participated in internal strategy meetings to align sales execution with company objectives and project profitability. Ensured all work adhered to design intent, technical drawings, and quality standards by coordinating frequent site visits.

• Managed end-to-end project coordination for residential and commercial interior fit-out and furniture projects.
• Conducted initial client consultations to gather design requirements, budget expectations, and space planning preferences.
• Translated client requirements into project briefs and coordinated with the design team to develop layout proposals and material boards.
• Supervised communication between design, production, and site execution teams to maintain clarity and workflow efficiency.
• Followed up with suppliers and logistics teams to ensure timely delivery of materials and products as per project timelines.

Supervised daily site activities for interior fit-out works, including partitions, ceilings, flooring, MEP, joinery, and finishes. Coordinated with project managers, engineers, architects, and subcontractors to ensure timely and accurate execution. Monitored schedules to maintain progress in line with project timelines and specifications. Ensured materials and workmanship complied with quality standards and project requirements. Conducted routine site inspections for quality, health, and safety compliance. Maintained site documentation: daily reports, delivery logs, and progress photos. Resolved on-site challenges efficiently to minimize delays. Oversaw equipment usage and ensured proper maintenance. Organized and attended inspections with clients, consultants, and authorities. Reported regularly to management with project updates and site conditions.

• Supervised daily site activities for interior fit-out works, including partitions, ceilings, flooring, MEP, joinery, and finishes.
• Coordinated with project managers, engineers, architects, and subcontractors to ensure timely and accurate execution.
• Monitored schedules to maintain progress in line with project timelines and specifications.
• Ensured materials and workmanship complied with quality standards and project requirements.
• Conducted routine site inspections for quality, health, and safety compliance.

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